Knowledge. Insight. Experience.
We work with our financial services clients on a range of products, helping define target markets through segmentation and research, identifying key messages, developing impactful print and electronic materials and more.
Customer Experience Marketing isn’t just a catch phrase for us. We go the extra mile, having traveled extensively, interviewing hundreds of financial institutions and their customers, to appreciate their needs. Our insights extend from underserved consumers through those with high-end portfolios.
Alpha Group has been providing insightful marketing services for more than 20 years.
Our clients appreciate that visually compelling creative is just the beginning of the story.
Our team has many years of marketing experience working in both public and private sectors. Our principals each have backgrounds in financial and customer services, bringing a keen understanding of the needs and process unique to the industry.
Our team of researchers, writers, designers and product experts can help you achieve your marketing goals:
- Product and sales strategy
- Sales and service process engineering
- Market segmentation
- Messaging, copy and design
- Print and electronic production
- Customer service assessment and process improvement
Our client list includes many of the largest, Fortune 100, financial service providers in the country – many who have been with us since our doors opened. We are happy to discuss how our experience will benefit you, while respecting the confidentiality of our clients.
Alpha Group is very knowledgeable and experienced in financial services industry and provides great expertise and insights which has been key in helping to grow our business.
We regularly use Alpha Group for a variety of projects including marketing research, white papers, case studies, client RFP support and client mailings. They consistently deliver all project deliverables within defined timelines and budget.
I have worked on dozens and dozens of marketing efforts with Alpha Group, developing marketing collateral for the promotion, education and communication efforts related to our Commercial and Government Prepaid Card products. The staff at Alpha Group has always brought creative ideas to the table, while meeting bank guidelines and providing the type of service that meets the level expected by a bank.
Alpha Group’s understanding of the prepaid regulatory environment and close relationship with my line of business partners is extremely helpful in making sure that our materials are clear and accurate. They product quality work, without our brand guideline, and with the agreed upon timeline.